Saturday, April 1, 2023
Caribbean vibe at new Carmarthen restaurant

Caribbean vibe at new Carmarthen restaurant

A CARMARTHEN couple has realised a dream that was 15 years in the making, thanks to Carmarthenshire County Council.

George and Jennifer Eltom have brought a new Caribbean vibe to Carmarthen’s Jackson’s Lane with the recent opening of their restaurant The Reef.

Offering Caribbean classics like Jerk Chicken and coconut rice, the wood and bamboo clad interior offers a laid-back atmosphere for diners.

But it would not have been possible without the support of a £27,700 grant from the Carmarthenshire Rural Enterprise Fund, which encourages rural businesses to develop premises and create new jobs.

Together with a vision, and their own investment, the couple now employ seven people at their first-floor restaurant, including four full-time positions.

It is a venture they juggle with their day jobs as registrars at Glangwili Hospital and running the ice cream bar, the Palm Kaye, on the ground floor.

“We first had the idea about 15 years ago,” said George. “My wife and I run a charity and have spent lots of time in Belize where we have been surrounded by Caribbean music and the food and it’s something we’ve wanted to bring something to the UK.

“It’s something different for Carmarthen, and when Jackson’s Lane is redeveloped we hope it will be good for business.

“It would never have been possible without the support of Carmarthenshire County Council, we are so very grateful as it has helped us realise a dream.”

The Carmarthenshire Rural Enterprise Fund supports rural businesses to develop new and existing business premises, where new jobs are created.

For further information about business support, visit the business section of the council’s website –

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