OVER 250,000 people from 193 countries have taken a month-long pledge to try veganism with a figure of 300,000 people expected to have joined the journey towards adopting a plant-based diet.
That is the claim of the registered charity Veganuary.
The charity has also called on Parliament to ditch meat and dairy for January in the hopes of seeing a more plant-based Parliament set the standard for the UK’s consumption of primarily vegan foods.
The campaign has included guerrilla light projections depicting the Prime Minister, Theresa May.
The charity claims that the Government has so far done little to heed the advice of the scientific community, which states that reducing meat and dairy consumption is vital if we are to avert catastrophic climate change.
Public appetite for all things vegan continues to gain popularity with high street retailers also capitalising on the growing trend. Greggs and M & S have launched vegan alternatives.
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