Neil Hamilton AM

NEIL Hamilton, AM for Mid & West Wales, has welcomed new figures which show that tourism is on the up in Wales.

Mr Hamilton, Party Spokesman for Culture, said he is delighted to see that the good weather in May and early June had given the industry a boost.

Recently results from a tourism survey, by The Wales Tourism Business Barometer, show after a slow start to 2018, 33% of businesses had more visitors during the May/June half term, compared to last year and nearly half have had the same level.

By far the most common reason for improved performance is better weather, cited by 56% of businesses experiencing increased visitors and 87% of those surveyed are feeling confident for the summer ahead.

Mr Hamilton said: “This is excellent news for the tourism industry and a great confidence boost in preparation for the coming summer months.

“We have so much to offer visitors to Wales, from our glorious scenery, beautiful beaches and coastlines to breathtaking countryside, historical sites and castles – overall, a huge diversity of experiences.

“Good weather certainly does play its part in attracting tourists and we need to look at ways of making sure they still come to Wales, all year round.”

In support of this good start to the year, the Visit Wales’ Year of the Sea campaign will continue during the summer holidays to ensure that Wales is able to attract those looking for short breaks and summer days out.

The emphasis of the digital summer campaign looks to capitalise on cultural trends such as ‘opt-out culture’, targeting young professionals wanting to switch off from tech overload, and looking towards experiences rather than material things.  The In-Wales summer campaign will focus on promoting ‘Coasts alive’ showing the variety of experiences and things to do along Wales’ coastline.

Tourism Minister, Lord Elis-Thomas, said over the last few months he had seen at first-hand, how hard those in the industry work to give visitors the best experiences and the quality and diversity of what Wales has to offer.

“Tourism is a hugely competitive global sector and we will continue to work with the industry to further improve and innovate.  We need to continue to give people compelling reasons to visit Wales – whatever the weather,” he added.

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